News Flash

As you may or may not be aware, there is a fast-circulating rumor that Fitness-Celebrity John Basedow, of 2 min. spot TV commercial fame, has met an untimely end while vacationing in Phuket during the recent geological tumult. (See press releases.)



However, for the last two weeks, his well-oiled body and too-large head (see Alexander post re: bad dye jobs) have continued to terrorize broad swaths of basic cable programming. The huckster appeared on television in October more than either presidential candidate, and the campaign has not wavered in the slightest despite his purported demise. I began to grow suspicious; was his final wish really to have twin legacies, one targeting a double threats to our fat reserves and another as a target for the acrimony of 20something humor for the rest of non-Tivo history? Or were the purported internet news stories perhaps more Jayson Blair than New York Times...

Seeking answers straight from the chiseled jaw of the horse's mouth, I braved the www.fitnessmadesimple.com website. Between inspirational Basedow quotes and convincing pitches for nutritional/workout videos, I found the following IMPORTANT NOTICE:


Tom Friedman frequently describes how people are fooled into believing what they read "on the internet," because it comes with the rubric of credibility and science. I would always think "oh, you silly little Indonesian children." But now I understand what he means. When it's something you want to believe anyway...

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